99acres in Association with Akshaya Launches iHomes – an Interactive Home Booking Platform

The technology will enable users to select a housing unit and buy it online using ‘iHomes’. The new feature would also provide additional information to the users in terms of proximity to the nearest landmarks like schools, clubs, restaurants, railway stations and hospitals to take an informed decision. The technology will give the user 360^o interactive 3D walk through Akshaya properties online and will also respond to user queries and doubts virtually. Booking through iHomes can be done starting at Rs. 20,000. The marketing partnership aims to sell inventory worth Rs 360 crores.

Speaking about the association, Mr Hitesh Oberoi, MD & CEO, Info Edge (India) Ltd. said, “We are very glad to introduce this new concept in the Indian real estate industry and what makes me happier is that we are doing it with Akshaya, who are known for their innovations and transparency. At 99acres.com, we have the expertise to showcase properties to a larger audience across the globe and this database would help Akshaya projects to be considered by homebuyers living across the globe. Our exclusive call center team would ensure the customers are provided with all the information that they seek. We will do the qualification filtering and engage in constant interaction with Akshaya sales team.”

Commenting on the association, Mr. T Chitty Babu, Chairman & CEO of Akshaya said, “At Akshaya, we strongly believe in being innovative to provide the best customer experience by understanding their requirements, which is the need of the hour. Today’s home buyers, living in the fast paced world, believe in the power of a click! They look for more avenues beyond their hometown or city. Today home buying is more than just living but an investment option for many mid-income working professionals. Keeping all these in mind, we are happy to associate with 99acres.com, which shall not only help us to reach out to home buyers across the nation and abroad, but also give our customers a transparent and informative experience. ”

Key Highlights of the Association:

iHomes: A ‘360^o walk through’ micro-site that features innovative voice over technology (VOC). This would include:

• Interactive site plan and apartment selector to enable users make informed choices

• Voice over technology providing property details

• Interactive 3D and 2D Floor Plans

• Unit wise price details with a detailed breakdown of pricing

• Ability to virtually view an apartment and book it online

Major Features of iHomes:

3D Virtual Site Plan : The virtual site plan is embedded on Google Maps which shall showcase the prominent landmarks and distances between the project and any predefined location or landmark. This would help the potential buyer understand the exact location of Akshaya projects.

Micro Search Engines : The search engines within the project will help in selecting the units based on bedrooms, direction, floor, area and budget.

Real Time Inventory Management System : For the first time in India, Akshaya will manage all inventory sales by intelligent allocation of inventory (irrespective of sales channel) ensuring healthy consumer experience.

Buyer Tours : Potential customers will be personally escorted to Akshaya projects for on-ground site tour on a regular basis.