National News
The Perfect Realty Hub
Projects
Leading workplace design consultancy firm Space Matrix brings ‘The Future of...
R & D
BuildMyGhar.com, a new game-changing concept in home construction from Magicrete is...
Design
DLF Rental Business Accredited With 2017 Greenbuild Leadership Award By...
Launches
SECCPL launches #SaiKaPartner campaign, creating self-employment opportunities
Awards
Bentley Systems Announces Winners of the 2021 Going Digital Awards...
Upcoming Events
Brigade Showcase 2020, the 13th edition of Brigade’s annual property exhibition...
Latest News
Malhar Patterns – Open Plan Homes by GoodEarth
Architects
Realtors rope in foreign stars to push projects
NEW DELHI : From hiring domestic brand ambassadors to international ones, Indian real estate companies are going global. So far, realty companies have been hiring Indian icons like M S Dhoni, Shah Rukh Khan, Sushmita Sen , Yuvraj Singh and Gautam Gambhir to promote their projects. But now, with increasing purchasing power and more and more premium products being launched, companies are tying up with foreign brand ambassadors to push their projects.
This also helps them in marketing their apartments and houses in international markets, mainly to NRIs.
Realty company Homestead has roped in Michael Schumacher and Maria Sharapova to promote its projects in Gurgaon.