Housing.com launches ‘Home Utsav’ as festive season rings in growth in demand for homes

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– 50% increase in demand observed post-RERA indicates buyers’ positive sentiment to invest in real estate

National, September 30, 2017:  Housing.com, India’s most innovative real estate platform, has announced the launch of ‘Home Utsav’, the country’s biggest online real estate festival. The one-month long festival will start from September 28 to October 28, 2017 and will present special offers and deals from renowned developers across the country. The festival serves as a one-stop shop exhibiting a complete bouquet of product offerings from developers for home buyers to choose the best deal this festive season.

The festival will showcase 200+ selected projects from more than 100 reputed developers across India. Some of the developers participating in the festival include Hiranandani Constructions, Mayfair Housing, Runwal Group,  Kukreja Constructions, Rajesh Lifespaces, Purvankara, Prestige, Mahagun Group, Vipul Group, Gaurs Group, Gera Developers, Ramky Estates & Farms, Shrishti Group, TVS Emerald, Urban Tree Infrastructure Pvt. Ltd., to name a few. Housing.com aims to reach out to 7M+ users on its platform, and 20 M+ users across digital channels and generate maximum impact for both buyers and developers from the festival.

Home Utsav will offer lucrative deals with special incentives to buyers in case of immediate bookings. Some of the exclusive offers on Housing.com include a European holiday for couples, GST waivers, Diwali gift hampers worth Rs. 1 Lac, etc.

Commenting on the launch, Mani Rangarajan, CBO, Housing.com said, “After the prolonged slowdown, the real estate sector is expected to witness signs of revival this festive season. To cater to the strong underlying buyer interest which surfaces during festive periods, we decided to launch our ‘Home Utsav’, with key developers. It’s a unique event with participation from top developer brand names enabling consumers to make the right home buying decision in the localities of their choice. We also expect an increase of more than 30% in overall monthly traffic to Housing.com this season.”

Nayan Shah, CEO & MD, Mayfair Housing Pvt. Ltd. and VP, MCHI-CREDAI said, “It’s delightful to see Home Utsav providing a platform for developers to generate significant home buying interest in a brief period and help home buyers get the best deal this festive season. We are happy to be a part of Home Utsav and present great festive offers to the home buyers.”

CJ Mathews, AVP – Marketing, Rajesh LifeSpacessaid, ”This is the best time for buyers to get their dream homes in Mumbai and this Season at Rajesh LifeSpaces we are delighted to give our offers through Housing.com Home Utsav”

Mr. Dhiraj Jain, Director, Mahagun Group said,“Our relationship with Housing.com is centred around delivering premium, honest homes to our valued clients and Home Utsav 2017 is a great way to interact with our Noida home buyers”

Mr. Manoj Gaur, MD, Gaurs Group & VP, CREDAI (National)said,“At Gaurs Group, we are committed to deliver the best value to our clients and are expecting great traction from Housing.com Home Utsav.”

Abhishek Mehta, Joint Managing Director, Urban Tree Infrastructure Pvt. Ltd. said, “It’s great to be a part of Home Utsav and leverage the best out of this event. With strong intent from buyers to purchase homes this festive season, Housing.com’s Home Utsav seems the perfect platform with ample offers to ensure every home buyer is happy and satisfied with his deal.”

Mr. S.Sarath Babu, Sr. GM – Sales, Marketing & CRM at Ramky Estates & Farms Ltd. said, “We feel happy to be associated with Housing.com and exhibit our properties at Home Utsav. The festive season has historically been the most auspicious time to own a home and through Home Utsav we are delighted to take this opportunity to present some of the best offers to home buyers to help them get the most suitable deal.”

The festival will help developers in receiving higher visibility across the platform to ensure maximum return on investment for their marketing spends. Participating developers will get an opportunity to showcase their properties to Indian as well as wide international audiences by leveraging Housing.com’s global property network.

Corporate Comm India(CCI Newswire)